Justin Parnell - The Buyer’s Journey Has Changed & PLG Is In! - Episode #104

“The first question is, ‘How hard is it to extract value from our product?’”

Justin Parnell is the VP of Marketing at BrightIdea. Justin is a data-driven marketing leader who oversees a full range of initiatives including influencing business strategy, developing lifecycle marketing plans, and the project management of BrightIdea’s marketing initiatives. Justin is also experienced in launching and scaling new offerings and providing the vision of BrightIdea’s new product go-to-market strategy.

Questions and topics we covered include :

• How having experience working in sales aided Justin in becoming a better marketer.
• Can you define Product Lead Growth?
• Which department owns PLG? Is it marketing? Product? Sales? A combination?
• What are some PLG Go-To-Market tactics and what brands are the best-in-class examples to follow?
• When shouldn’t a business try to use PLG as a Go-To-Market strategy?
• How has the buyer’s journey evolved?
• The right way to tackle upward mobility within a marketing team.
• The qualities in new candidates that Justin is looking for when scaling his marketing team.

And more!

Say hello to Justin on LinkedIn here - https://www.linkedin.com/in/justin-parnell