Bloomberg Intelligence

Bloomberg Intelligence: Inflation Progress, Super Bowl Weekend

Feb 9, 2024

Bloomberg Intelligence podcast: Ira Jersey talks about economic data in the US and future Fed actions; Jennifer Bartashus discusses Super Bowl food sales; Jill Blanchard shares retail and consumer insights for the Super Bowl weekend

33:08

Creator website

Episode guests

Ira Jersey

Jennifer Bartashus

Jill Blanchard

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Betting on the Super Bowl is expected to reach $24 billion, driven by the rise of online gambling platforms and the ability to bet on various aspects of the game.

Advertisers are targeting the female audience with products like Ice Cream Drumsticks, Etsy, and Lint Chocolates, expecting a significant increase in candy, sweets, and cookies category during Super Bowl advertising.

Deep dives

Super Bowl Betting Expected to Reach $24 Billion

Experts predict that betting on the Super Bowl will reach a staggering $24 billion, a 33% increase from last year. The rise in online gambling platforms, such as Fanduel, DraftKings, and BetMGM, has contributed to this growth. People can bet on various aspects of the game, including the color of the Gatorade, the length of the national anthem, and even whether Travis Kelce will propose to Taylor Swift if the Chiefs win.

Introduction

2min

Yields, Rate Cuts, and Investor Demand

13min

Impact of Super Bowl Ads and Sponsor Mention

3min

Consumer Behavior and Spending Patterns During the Super Bowl Weekend

10min

The Business of the Super Bowl, Betem Giamino CEO Interview, Prop Bets, and Advertising Comeback

2min

Discussion on Super Bowl commercials, betting, game predictions, and an interview with Amy Trask

2min

Super Bowl Parties, Advertisers, and Financial Decision Biases

2min

Covering the Business of Pop Culture

4min

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.

Ira Jersey, Bloomberg Intelligence Chief US Interest Rate Strategist joins to discuss today's economic data in the U.S, and what comes next for the Fed. Jennifer Bartashus, Bloomberg Intelligence Senior Analyst, Retail Staples & Packaged Food, discusses Superbowl food and beverage sales. Jill Blanchard, President of Enterprise Client Solutions at Advantage Solutions, joins to discuss what we can expect to see over the weekend leading up to the Super Bowl from a retail and consumer perspective. Bloomberg Business of Sports Hosts Michael Barr and Damian Sassower, break down Super Bowl prop bets and what to expect from the big game.

Hosts: Paul Sweeney and Alix Steel

See omnystudio.com/listener for privacy information.

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