Episode 109: Falling in Love With Real Estate with Monica Reynolds

According to Google, the most searched job in the US today is a real estate agent. Becoming your own boss and earning substantially through commissions are just some of the things that make real estate an attractive profession to many people.

Yet, if a career in real estate is that good, then why do almost 90% of agents end up leaving the industry after being in it for just 5 years or less?

Finding success as a real estate agent is easier said than done. It takes a lot of hard work, discipline, and above all, you have to love what you’re doing in order to overcome challenges. And when you have that passion, and a coach who believes in you and will help keep you on track, you can excel at the highest possible level.

Brian Charlesworth joins Monica Reynolds, Vice President of KW MAPS Coaching, as she shares her journey from being a teacher to running the largest real estate coaching company in the world, her insights on what’s currently going on in the real estate industry, and some valuable tips for real estate professionals today.

Top Takeaways:
 
(04:04) How Monica got into real estate
(08:17) Why do the most successful agents and team owners all have coaches?
(14:07) What is the key to success for someone moving into this market?
(15:49) The value of time-blocked lead generation
(16:26) How Sisu can help your business thrive 
(16:46) The most important thing that team owners should consider
(19:08) How does someone decide which is the best way for them to go about building a team?
(20:45) How to build a sellable database
(22:33) How Monica is helping other coaches net a million dollars
(31:12) With interest rates rising, what will happen to the industry over the next few years?
(33:15) Monica’s thoughts on the whole “getting rid of the agent’s commission” situation
(35:05) Monica's one piece of advice
(36:02) Why you need to fall in love with what you do

Connect with Monica Reynolds
Email: monica@monicareynolds.com

About the guest:

Monica Reynolds has a background in teaching.  However, she didn't last long as a teacher because she felt that it just wasn't her thing. After getting married, she went looking for a house to buy and met a real estate agent.  He wasn’t really a great agent, yet he was making a lot of money and has a nice car.  She thought that if that agent can do it, so can she.

She then went on to become a successful real estate agent with Century 21 and worked for Mike Ferry’s coaching company for years.  She also became the President of the Heller Real Estate Group, one of the most successful real estate teams in the US.

Monica also got the reputation of being the only agent at that time to delegate tasks she wasn’t particularly fond of doing to several assistants.  She ended up writing a book on how to multiply your success through the use of assistants. That’s when she caught the attention of Gary Keller who invited her to be a part of the kW MAPS Coaching. 

Today, Monica Reynolds is the Vice President at kW MAPS Coaching.  She has garnered national recognition as a real estate seminar and convention speaker, trainer, and author. She is regarded in the industry as the leader of innovative real estate systems and effective team-building strategies that sustain successful real estate careers.