Lancefield on the Line cover image

Lancefield on the Line

Alex MH Smith: Simplifying strategy

Mar 19, 2025
47:22

Strategy is a word that invokes many emotions.

There are those that fear it, those excited by it, and those apathetic to it.

To help me on my quest to develop millions of strategic people I am joined by Alex MH Smith, author of No Bullsh*t Strategy.

Alex talks with clarity on what strategy should mean to companies and how to approach it. He shares the ways in which people get strategy wrong, and the emotional weight the term has.

Alex believes humility is the key to strategic thinking and growth. He also gives insights into what your strategy should include and the significance of good faith disagreement in strategic discussions.

Alex’s brutally honest, refreshingly clear insights will change the way you think about strategy forever. 

“The higher your level of gaze, the more strategic you are” – Alex

You'll hear about:

  • Why most businesses don’t actually have a strategy
  • The two fundamental problems every company faces—and how to fix them
  • Why extreme humility is the secret weapon of great strategists
  • The biggest mistake leaders make when trying to "be strategic"
  • How to communicate strategy so that everyone in your company actually gets it

About Alex Smith:

Alex is an author and speaker who believes that strategy is the most important skill in business. Unfortunately, it’s also the most misunderstood skill in business - meaning the vast majority of leaders don’t have this power at their fingertips. His work is focused on changing that - by making strategy simple, digestible, and fun so everyone can use it. Whether it’s through his social media following, his best selling book No Bullshit Strategy, or his DIY strategy program The Strategy Shortcut System, everything Alex does is about helping you make the key choices that are going to 50x your results - with no additional effort.


Resources:

• Hidden Path newsletter: www.basicarts.org/newsletter

• Strategy Shortcut System: www.strategyshortcutsystem.com

• No Bullsh*t Strategy: www.basicarts.org/book


My resources:

Take my new Becoming a Strategic Leader course (https://bit.ly/3KJYDTj)

Sign up to my Every Day is a Strategy Day newsletter (http://bit.ly/36WRpri) for modern mindsets and practices to help you get ahead.

Subscribe to my YouTube channel (http://bit.ly/3cFGk1k) where you can watch the conversation.

For more details about me:

●      Services (https://rb.gy/ahlcuy) to CEOs, entrepreneurs and professionals.

●      About me (https://rb.gy/dvmg9n) - my background, experience and philosophy.

●      Examples of my writing https://rb.gy/jlbdds)

●      Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)

●      Follow me and engage with me on Twitter (https://bit.ly/36XavNI)

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode