LARGE ACCOUNTS, MID-MARKET, AND ENTERPRISE ACCOUNTS

How do you sell to these guys? Do you treat them the same way as smaller accounts? Or do you need to have a separate strategy? These are questions that we will be answering together with Salman Mohiuddin, who works with Strategic Enterprise Sales at Asana, in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

SALMAN: LARGE-SCALE ACCOUNTS ARE NEVER LINEAR

“When it comes to larger accounts, and even larger mid-market accounts, or larger enterprise accounts, we know that the sales cycle is not linear. It's never linear.”

SALMAN: UNDERSTAND THE PROBLEM FIRST

“I would put away the product to the side for a second, just set, set it to the side, the product, the capabilities, your fancy features, we'll get there, but let's really understand what is the specific problem that we're solving?”

Connect with Salman

Salman Mohiuddin | Asana | Asana.com

Connect with Collin

#527 S2 Episode 396 - SUPERSIZE: A Walkthrough On The Enterprise Sales Process