Fiona breaks down the bio cycle of collaboration into key stages: Awareness, Research, Evaluation, Purchase, Post-Purchase, and Advocacy. She encourages listeners to think beyond simple pitches and consider long-term partnerships that can lead to exciting new ventures. Whether it's running a joint event, creating content, or exploring product development, this episode is packed with actionable advice to help you approach collaborations with confidence and clarity.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.