Productivity Confidential: Productivity @200mph

Winning a Formula 1 race is about more than pure speed. Drivers, pit crews, and team managers need to make hundreds of decisions in the blink of an eye, all while flying around a winding track at speeds up to 200 miles per hour. 

For decades, those decisions were driven by instinct and experience. But modern Formula 1 races are increasingly driven by technology and information, with teams analyzing massive data sets to uncover advantages that can mean the difference between standing in the winner’s circle and coming up a few milliseconds short. 

Christian Horner, team principal of Red Bull Racing, knows more about what it takes to lead a winning Formula 1 operation than almost anyone. In this episode of Productivity Confidential, we talk to Horner about staying cool under pressure, how data has revolutionized racing, and what it takes to keep a winning team hungry.