57: 3 Betches built Betches from a college dorm! The strategy, growth and money behind “Betches” empire

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In this week’s episode, Jason is joined by two of the founders of Betches Media, Sami Sage and Jordana Abraham, who along with their best friend Aleen Dreksler started a blog in a college apartment that ended up going viral back in 2011. Since then, Betches has gone on to become wildly successful with twelve unique brands, podcasts, best-selling books and the list goes on. Sami and Jordana reveal the secrets behind starting and running a successful company with friends and keeping it that way, staying true to your brand, and expanding into the canned cocktail market. How much money did each of them invest into the company initially? What do they look for when interviewing someone to join the Betches team? How did they make their first dollar as a company? Where can you find their new canned cocktails Faux Pas? Jordana and Sami answer all of that and more in another episode you can’t afford to miss.

 

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Host: Jason Tartick

Voice of Viewer: David Arduin

Executive Producer: Evan Sahr

 

Produced by Dear Media.