Journalism.co.uk podcast
Dmitry Shishkin, new CEO of Ringier Media International, on leading growth across 80 media brands
Sep 26, 2024
Dmitry Shishkin, the newly appointed CEO of Ringier Media International, has a rich background in pioneering user needs strategy at the BBC. He discusses his vision for aligning diverse newsrooms and tackling the expansion into new markets with an innovative internal playbook. Shishkin emphasizes the importance of audience engagement, data integration, and promoting collaboration across media brands. He also shares reflections on digital strategies, the role of AI in media operations, and how structured guidelines can enhance journalism's quality worldwide.
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Quick takeaways
- Dmitry Shishkin emphasizes the importance of a comprehensive Digital Media Playbook to standardize practices and enhance digital competency across 80 media brands.
- The playbook fosters a culture of continuous improvement and accountability by engaging leadership and ensuring teams adopt best practices effectively.
Deep dives
The Importance of a Digital Media Playbook
A Digital Media Playbook was developed to standardize digital publishing practices across Ringier Media International's numerous news brands. This comprehensive internal guide serves multiple purposes; it aids in onboarding new employees and provides seasoned editors with a reliable resource for brand development. The playbook encompasses a variety of crucial topics such as editorial strategies, audience engagement, and monetization, which are segmented into useful chapters. By establishing a baseline of best practices, the playbook is designed to address inconsistencies in digital knowledge within the organization, ensuring that all teams meet a standard level of competency and effectiveness.
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