On this episode of Our American Stories, before it became one of America’s most recognizable beer brands, Coors was the dream of Adolph Coors, a German immigrant who started brewing in the mining towns of Colorado. With a commitment to quality and a passion for craft, Coors created what would become Coors Banquet—a beer with staying power. Pete Coors shares how his ancestors’ hard work, vision, and old-world techniques helped shape the brewery’s legacy.
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