How to Create Content that Converts with Dan Levy from Unbounce

Our guest Dan Levy is from Unbounce where is the Content Director and responsible for defining and implementing Unbounce’s company-wide content strategy and mentoring their industry-leading content team. In this episode... - Unbounce and what they do - Expansion and beyond landing pages coming soon to Unbounce - Behind the scenes and creating content for Unbounce - Educating your audience and making a market for the tool that you are building - The evolution and importance of landing pages - Quoting Dan's former boss "Content without strategy is just stuff" - Creating content at every level of your marketing that converts - Tip: give people an opportunity within your content to click and learn more. - Newsjacking - The importance and power of slowing things down For more see jellymarketing.com/blog/podcast

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