Marketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.
Visit our website for the detailed episode recap with key learnings.
- Dreamdata — Steffen’s product
- Trustpilot — a popular review platform
- B2B go-to-market benchmarks 2022 — a study by Dreamdata
- HubSpot, Segment — marketplaces to list your product
- ICP — ideal customer profile
- Capterra, G2 — other popular review sites
- Follow Steffen on LinkedIn
- Try Dreamdata for free
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