Essential Ingredients Podcast 030: From Spas to Supermarkets: Tracing the Evolving Intersection of Wellness and Beauty with Kelly Kovack
Clean Beauty Series
Episode Description:
“You also need a little bit of luck. You can make decisions, and they can cut both ways— you can make a decision and your brand goes through the roof, and you can make a good decision but it just didn't work and you can't recover from it. So you have to stick around long enough for luck to happen too. You just have to be patient.” —Kelly Kovack
The lines between wellness and beauty continue to blur, as innovative brands harness the power of functional ingredients and cutting-edge biotech to redefine what it means to look and feel our best. As the industry evolves, navigating the clean beauty landscape has become a minefield of misinformation and greenwashing, underscoring the need for transparency and scientific rigor. Yet, amidst the challenges, a new generation of experts and entrepreneurs are paving the way for a more sustainable, efficacious future.
Kelly Kovack is the founder and CEO of BeautyMatter. With over two decades of experience in the beauty and wellness space, she is a respected thought leader known for her insights on the business of beauty.
Tune in as Justine and Kelly dive deep into the impact of food on the beauty industry, the rise of biotech and clean beauty, the role of education, the future of expert-backed brands, the importance of ensuring legal issues in brand innovation, the importance of patience and perseverance, and more.
Meet Kelly:
Kelly launched BeautyMatter in the Fall of 2016 with the firm belief that in a fast-moving world, information is knowledge, but context matters. And more importantly, innovation comes from the cross-pollination of industries and expertise. She set out to use her experience building brands and scaling businesses to offer a new perspective and holistic approach to B2B content that filled a void in the beauty industry.
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Episode Highlights:
02:04 Ingestible Beauty
08:17 Historical Context of Food and Beauty
12:13 Biotech in Beauty
20:04 Lawsuits and Legal Threats in Product Innovation
29:36 The Future of Clean Beauty
33:39 Doctor-Made Products and Brand Innovation
37:53 The Timeline of Building a Product