Pepsi, Where's My Jet?

In this episode of You Can't Make This Up, we are talking about the Netflix documentary series “Pepsi, Where's My Jet?" out now on Netflix. Host Rebecca Lavoie interviews documentary subjects John Leonard and Todd Hoffman.

In a 1996 ad campaign, Pepsi claimed if you earned enough points people could get free sunglasses, leather jackets…or a Harrier jump jet. When a 20-year-old college student found a loophole that would let him obtain a $32 million plane for just $700,000, he and his friend began a campaign to claim the jet. “Pepsi Where’s My Jet?” recounts the landmark case of a kid who launched his own cola war and became the hero of a new generation.

SPOILER ALERT! If you haven't watched “Pepsi, Where's My Jet?" yet, make sure to add it to your watch-list before listening on.