Let's Talk Loyalty Cannabis Loyalty Unlocked: Marketing and Innovation with Embarc (#740)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
We are breaking new ground today as we explore the retail Cannabis industry, one that is often discussed, but not very well understood.
Marketing to customers in a regulated industry has complexities and my guest today is one of the most accomplished persons leading marketing innovation in the Cannabis industry. Courtney Zalewski is Chief Brand and Marketing Officer at Embarc, a modern, community-focused cannabis retailer in California with locations across the state.
Courtney pioneered the launch of the Embarc Passport Club two years ago and we talk about the intersection of regulations in Cannabis retail with the most stringent consumer protection laws in the US (the CCPA), where the challenge of creating customer loyalty in the Cannabis industry might be the biggest in all of retail.
Hosted by Bill Hanifin, CLMP™
Show Notes :
2) Embarc
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