Van Leeuwen CEO on Celebrity Brand Collabs, New Scoop Shop Concepts, & Vegan Ice Cream 2.0

Ben Van Leeuwen, Founder of the popular ice cream company that bears his name, breaks down his vision for further expansion into the world of dairy treats.

Van Leeuwen talks about his favorite brand collaborations of the Summer, including partnerships with Sabrina Carpenter, Liquid Death, and more. The Van Leeuwen founder also explains his new store concept, which allows customers to test new flavor creations in the development stage.

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