Mama Earth's Expansion and Financial Outlook

Mama Earth expanded beyond being a digital-only company and ventured into physical stores, aiming to capture the supercharged consumers who prefer the physical shopping experience. They opened 85 exclusive brand outlets that cater specifically to Mama Earth's products. While this offline channel already accounts for 35% of the company's revenues, it remains to be seen if this approach will be successful in the long run. In terms of finances, Mama Earth reported a loss of over 150 crore rupees in FY23 due to a failed acquisition, but excluding that, they would have been profitable. With net profits of 25 crore rupees in the first three months of the current financial year, they appear to have a positive bottom line. However, with the IPO approaching, profitability might be influenced by factors like advertising expenses and competition from behemoth rivals.