The Most Important Question You’re Probably Not Asking: How Much Is Enough?

At the height of my career—awards, startups, celebrity collabs—my wife stopped me cold with one question: “How much is enough?” I didn’t have an answer. From the outside, life looked perfect. But inside, I was chasing “more” without knowing why.

The culture around us says: keep climbing, keep grinding, keep stacking. But more for the sake of more eventually costs you—your health, your relationships, even your sense of self. Without defining what “enough” looks like, ambition becomes a treadmill you can’t step off.

Here’s the twist: constraints aren’t limitations, they’re freedom. When you know what’s enough—whether that’s money, recognition, or time—you can stop running in every direction and start building the life you actually want.

• The trap of “more”: why unchecked ambition always demands a bigger price
• Defining enough: how boundaries create focus, energy, and freedom
• Hustle vs. challenge: the difference between busy work and meaningful growth

The big idea? If you don’t define your “enough,” the world will do it for you—and you probably won’t like the result. Ask the question. Write it down. Revisit it often. That’s how you turn ambition into a compass instead of a trap.