Revolutionizing Electric Motors: The Sustainable Solution with Rory Brogan of Torev Motors
Jan 18, 2024
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Rory Brogan, Founder and CEO of Torev Motors, revolutionizes electric motors to be more sustainable. He discusses how Torev Motors reduces the consumption of harmful rare earth metals and shares insights on innovation, customer validation, and startup ecosystems. Discover the advantages of their electric motor, the impact of electric motors on global power consumption, and explore the potential of hydrogen as an alternative to batteries in vehicles.
The innovative motor design by Torev Motors reduces the consumption of harmful rare earth metals, contributing to a more sustainable future for electric motors.
Torev Motors' axial flux motor offers advantages such as higher power density, improved control over power, and enhanced efficiency compared to traditional motors, addressing the challenges faced in the current motor industry.
Deep dives
Reduced consumption of rare earth metals in electric motors
Rory Brogan, the CEO and founder of Torv Motors, has developed a more sustainable electric motor that requires a reduced consumption of rare earth metals. This innovation is significant because the mining of rare earth metals is harmful to the environment and poses a supply chain risk. By reducing the need for these metals, Torv Motors is contributing to a more sustainable future for electric motors and addressing the environmental challenges associated with their production.
The development of the axial flux motor
Rory Brogan's journey to improve motor design began eight years ago. He explored the world of electric motors and sought to find a fundamentally different approach. After countless iterations and exploration of various designs, he ultimately invented the axial flux motor, referred to as a double axial flux motor at Torv Motors. This motor offers advantages such as higher power density, improved control over power, and enhanced efficiency compared to traditional motors. It addresses the challenges faced in the current motor industry, such as high rare earth metal consumption and the need for greater efficiency in the face of increasing demand for electric motors.
The potential impact on climate change
Electric motors play a significant role in global power consumption, accounting for 28% of total consumption. Improving the efficiency of these motors can have a substantial climate impact by reducing energy consumption. Additionally, Rory Brogan and Torv Motors' focus on reducing rare earth metal usage in motor production contributes to mitigating the environmental impacts associated with rare earth mining. By providing a cost-effective solution that offers equivalent or improved performance compared to existing motors, Torv Motors has the potential to drive significant change in multiple sectors, including automotive, industrial, marine, and aerospace industries.
Challenges and opportunities for Torv Motors
As Torv Motors aims to scale up its production and commercialize its technology, challenges such as meeting scalability targets, managing supply chain risks, and ensuring cost-effectiveness will need to be addressed. However, the increasing interest from potential customers, including large industrial and automotive players, offers significant opportunities for Torv Motors to make a meaningful impact. By continuing to focus on innovation, building strong customer relationships, and refining their business model, Torv Motors is positioned to play a crucial role in the ongoing transition towards more sustainable and efficient electric motors.
Welcome to this episode of Hardware to Save a Planet. Today, Dylan is joined by Rory Brogan, Founder and CEO of Torev Motors, a company that has redesigned the electric motor to be more efficient while reducing the use of harmful rare earth metals to make the motors more sustainable.
Join the discussion as Rory unpacks how the Torev Motor is more efficient and reduces the consumption of harmful rare earth metals, and listen to his insights on the importance of innovation, customer validation, and the five ‘T’s in the startup ecosphere. Get inspired by Torev’s mission to build a sustainable future and find out how their innovative motor design sets them apart from the competition.
Rory is a founder, venture capitalist, and storyteller. The engineering and mathematics graduate, who earned a coveted spot in the Georgetown McDonough School of Business MBA program, believes that business, in its most basic sense, is the interaction of people for the exchange of goods and services, and what is human interaction if not the intersection of stories? As the Founder and CEO of Torev Motors, he has innovated a solution to take electric motors to the next level and is on the cusp of mass adoption.
Hardware to Save a Planet is handcrafted by our friends over at: fame.so
Previous guests include: Peter Reinhardt of Charm Industrial, Carlos Araque of Quaise, Noah McQueen of Heirloom, Areeb Malik of Glacier, Jeff Satwicz of Bigbelly, Abe Schneider of Natel Energy, Insiya Jafferjee of Shellworks, Paul Gross of Remora, Erika Boeing of Accelerate Wind and Daniel Betts of Blue Frontier.
If you have an interesting hardware solution to the climate crisis and would like the opportunity to share this with our audience, please complete this Guest Application form: https://fame.so/syn
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