Joining me today is Rob Bayley. Rob is currently a Senior Product Manager at Auvik Networks Inc. Previously, he was a Director of Product at Roadmunk and a Senior Product Manager at NetSuite. He's got a decade of Product Management experience under his belt. On this episode, Rob shares his thoughts on Product Management from the lens of an individual contributor, manager and leader, the dangers of cascading goals, the key to making OKR work, and how to utilize evidence based decision making when you're at a pre-product stage.