14: Transform Your LinkedIn Into A Lead Magnet with Cassie Adkins & Reece Haynes

On this week's episode of "I Need A Coach," join host Adam Packard as he welcomes Cassie Adkins and profile expert Reece Haynes. Dive deep into the art of LinkedIn optimization as Reece gives live examples of how to optimize your LinkedIn profile to not just attract, but engage your target audience with immediate impact. Discover the secret sauce to a magnetic headline, the power of a well-crafted 'About' section, and the essential tweaks that will have CEOs hungry for more. Whether you're looking to build trust or reduce stress in your clientele, this episode will elevate your LinkedIn game!

Cassie Adkins:

Cassie's story is one of resilience, determination, and unwavering commitment to helping others. From battling personal challenges to becoming a beacon of hope in the field of addiction therapy, Cassie's journey is nothing short of inspirational. Growing up, Cassie faced adversity early on, but that didn't deter her. She started drinking at 12 but managed to excel academically, graduating high school with an impressive 4.15 GPA. Despite initially pursuing a career in architecture at Virginia Tech, Cassie followed her heart and transitioned to psychology after three years, driven by her passion for making a difference in people's lives. Her path took unexpected turns—marriage to a Marine, relocation to Vermont, and navigating the complexities of early parenthood. But amidst the challenges, Cassie found her calling. Working at an adolescent group home in New Hampshire, she discovered her battle with addiction, propelling her toward a career dedicated to helping others. Cassie's journey didn't stop there. With resilience and determination, she obtained state and national certification as an addiction therapist, becoming a beacon of hope for countless individuals seeking recovery. Today, Cassie lives on her dream property, surrounded by her loving family and a menagerie of pets, finding solace in nature and the bonds she's built.

Reece Haynes:

Reece, whose journey began from the confines of a traditional education system and a minimum-wage job, has risen quickly to entrepreneurial success. He refused to settle for the cookie-cutter lifestyle society expected of him. Instead, he sought an exit from the mundane 9-5 routine and found his calling in the world of online writing. With a passion for words instilled by his mother from a young age, he embarked on a journey to turn his love for writing into a profitable venture. However, time was a scarce resource, juggling work, family, and other responsibilities. It wasn't until the onset of the COVID-19 pandemic that he was able to fully commit to his aspirations. In a whirlwind of determination and dedication, he pitched relentlessly and immersed himself in social media, ultimately securing his first full-time client and matching his part-time job's earnings. With newfound freedom, he continued to expand his clientele, honing his skills in various forms of writing. Venturing into LinkedIn, he underwent training and began crafting profiles for a diverse range of individuals, from budding entrepreneurs to established agencies. Through perseverance and a commitment to excellence, our guest has built a reputation as a go-to expert in optimizing LinkedIn profiles and managing accounts for clients worldwide.

Key Topics Discussed:

• Optimizing LinkedIn profile headlines
• Structuring LinkedIn's featured section effectively
• Crafting engaging LinkedIn 'about' sections
• The importance of balancing LinkedIn content
• Strategic question framing to attract CEOs

Timestamps:

20:44 "Reduce stress in your startup" as a prompt to attract clients.

26:18 Troubleshooting communication issues in startup workplaces.

27:12 Clarifying team expectations to address concerns and communicate openly.

31:03 Retaining top talent is a key priority and important in business.

Guest Socials:

Cassie Adkins | LinkedIn

Reece Haynes | LinkedIn

Reece Haynes | Website