Brainstorming the 'Ultimate Pricing Book Title' with Sebastian Wrobel

Aug 7, 2023

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Sebastian Wrobel is an energetic and passionate professional leader, helping companies achieve value and pricing excellence. Pushing digital transformation into lasting integration. Experienced in working closely with the C-suite and senior stakeholders to elaborate and drive major profit & growth optimisation plans. Building high performing teams by leveraging a collaborative and data driven leadership approach.

In this episode, Sebastian provides valuable insights on how to create the perfect title for a pricing book. The goal of which is to capture the attention of individuals driving pricing within a company.

What you will learn from this episode:

Understand the discovery process of value generation to come up with best pricing strategies
Gain a deep understanding about value and pricing as Mark and Sebastian carefully examine various book titles on the subject
Understand the discovery process around value and pricing

"Start your [pricing] journey wherever you are, and accelerate on your journey wherever you are. The investment is paying off, always."

- Sebastian Wrobel

Topics Covered:

01:17 - A quick fun story on how he got lost for two days in the mountains

01:55 - What got him into pricing?

03:02 - Valugram as a company -- what it does

07:30 - What most companies are missing out on in regard to value and pricing

08:04 - Understanding the 'discovery process'

11:06 - Thoughts on value and pricing as understood by experts in their own fields

13:31 - Gaining business confidence

15:59 - Challenging the idea behind this title for a book: The Secret to Skyrocketing Profit

18:45 - Feedback on this title - Leveraging Value: CEO's Blueprint for Driving Profits

22:40 - Will addressing CEOs in the book title encapsulates all other people who are driving pricing other than the CEOs?

24:53 - An analysis of the title - The Power of Value: The CEO's Secret Weapon to Driving Profits

30:57 - Sebastian's pricing advice

31:25 - How to connect with Sebastian

Key Takeaways:

"Value selling is not applicable to all products. Neither all client segments. Where it is applicable, you should do it properly." - Sebastian Wrobel

"Gartner study shared that this is the critical aspect about winning deals, enabling buyers to make a decision in the right one." - Sebastian Wrobel

"As pricing people, we tend to think in profits. But for me, leveraging value is more. Not only profit, but it's about driving revenue, top line growth, and also customer loyalty." - Sebastian Wrobel

Connect with Sebastian Wrobel:

LinkedIn: https://www.linkedin.com/in/sebastian-w/
Website: https://pricingworks.io/
Website: https://www.valugram.com/

Connect with Mark Stiving:

LinkedIn: https://www.linkedin.com/in/stiving/
Email: mark@impactpricing.com