As the forces of globalisation, automation, and artificial intelligence combine to disrupt every field and every career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star.

Carmine Gallo is the bestselling author of many titles including Talk Like TED, The Presentation Secrets of Steve Jobs, The Storytellers Secret and the focus of today's show “Five Stars: The Communication Secrets to Get from Good to Great”

We talk:

Persuasion offering a competitive advantage
We need to focus on a specific and time specific goal
What we can learn from John F. Kennedy
The NASA story
Interview skills
Why we should keep our presentations brief
Verbal content versus visual content
Corporate storytelling
The Pathos Principle
Origin Stories
The element of struggle
The example of Nike
Psychological Safety
The use of simple language
Winston Churchill
John Chambers, Cisco CEO, Emeritus

More about Carmine and his books here:

http://www.carminegallo.com

EP 134: Five Stars: The Communication Secrets to Get from Good to Great with author Carmine Gallo