AI is rapidly reshaping the travel industry, but companies that want to fully leverage its potential must prioritize their payment infrastructure, says Jess Conroy, founder and CEO of ROH, a payment management platform for the hospitality sector.

Conroy, who launched ROH two years ago, recently raised $9.2 million in a funding round led by Highgate Technology Ventures and Acrew Capital. Prior to ROH, Conroy launched Carats & Cake, a platform that provided assistance to couples looking to pay the upfront cost of wedding event venues.

During a recent episode of the Skift Travel Podcast, Conroy talked about the critical role payments play as both the starting point and final touch of the guest experience – “payments are the infrastructure play,” she told Skift founder and CEO Rafat Ali.

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