The Smart Passive Income Online Business and Blogging Podcast SPI 909: Is Value-Based Content Dead?
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Jan 7, 2026 The discussion kicks off with a provocative question: is traditional content dead in the age of AI? Listeners explore how common knowledge is now easily found through AI, prompting a shift in strategies for audience engagement. The importance of transformation over mere information is emphasized, with Pat introducing a 30-day video challenge as a tool for accountability. He highlights five tactical principles for creating relatable, transformational content while urging creators to find and share their unique perspectives. It's a call to innovate and connect!
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Information Is Replaceable; Transformation Is Not
- Information is cheap and abundant in 2026, so raw how-to content no longer distinguishes creators.
- Transformation, story, and perspective are the rare forms of value that make creators irreplaceable.
AI Changes What 'Value' Means
- Nick Comodina's clip argues that tip-driven content is dying because people use AI like ChatGPT for answers.
- The clip reframes value as identity, perspective, and provocative truths that trigger transformation.
Pokemon Channel Grew Through Story
- Pat explains that his Deep Pocket Monster videos that told stories and showed behind-the-scenes outperformed basic list videos.
- Showing ups, downs, mistakes, and wins created stronger audience connection and growth.