The Art and Science of Product Marketing | Martina Lauchengco (SVPG, Microsoft, Costanoa Ventures)

🎙️ Step into the world of strategic product marketing with Martina Lauchengco, a seasoned product marketing expert. In this engaging conversation, we delve deep into the intricacies of product marketing, its strategic significance, and the evolving landscape of technology companies.

Martina draws from her extensive experience and insights, offering a treasure trove of knowledge for both seasoned professionals and newcomers to the field.

👉 In this episode, we explore:

• 🚀 The strategic importance of product marketing in tech companies.
• 🌟 The role of product marketers in bridging the gap between product and market.
• 🎨 Crafting bold and impactful messaging that resonates.
• 💡 Leveraging product excellence to create a lasting impression.
• 🌐 The future of product marketing and its potential global impact.
• And much more!

Tune in for an enlightening discussion that sheds light on the evolving landscape of product marketing and its indispensable role in the tech industry.

🔗 Where to find Martina Lauchengco

• "Loved: How to rethink marketing for tech products" on Amazon: https://www.amazon.fr/Loved-Market-Products-Customers-Adore/dp/1119703646
• Twitter: ⁠⁠https://twitter.com/mavinmartina⁠
• Linkedin: ⁠⁠https://www.linkedin.com/in/martinalauchengco/⁠
• Website: https://martinalauchengco.com/

📊 Where to find June

• Twitter: ⁠⁠https://twitter.com/JuneDotSo⁠⁠
• Linkedin: ⁠⁠https://www.linkedin.com/company/juneso⁠⁠
• Website: ⁠⁠https://www.june.so/⁠⁠

👉 The June Podcast is powered by june.so 

Discover a new way to do product analytics at june.so