The Product Marketing Experts  cover image

The Product Marketing Experts

HyreSnap GTM Advisor, Abhishek Ratna on AI integration into product marketing

Aug 2, 2023
27:03

Questions covered in this episode:

 

1:36 Opening Question: Journey into and through product marketing?

4:41 How do you think product marketing leaders and teams should start integrating AI into their strategy.?

8:34 What kind of AI tools are you using around segmentation and market research and copywriting?

11:38 How do you ensure that you're writing the right prompt to get the best information from the respective AI source that you're using?

15:26 How you're thinking about or even advising other product marketers to position AI enriched offerings within their strategy or their product?

18:45 Can you share one piece of insight that has served you well throughout your product marketing career?

20:20 As product marketing leaders should we be preparing for over the next few months to move into AI?


Want more insights from Abhishek ? Check out his Sharebird Profile.

Looking to connect? You can find Abhishek here on LinkedIn.

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