That Will Never Work #24: A Metaverse of His Own
Nov 16, 2021
Join a fascinating discussion with content creator Jak, who runs a thriving metaverse studio on YouTube. Discover the secrets of evolving beyond platform dependence and building direct relationships with audiences. Explore how to navigate unstable ad revenues and the trade-offs of posting frequency. Uncover strategies for monetization through subscriptions and merchandise, and the importance of owning your email list. Get practical advice on experimentation and growth in the ever-changing landscape of DIY media.
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Platform Dependence Threatens Creators
- Creators depend heavily on platform algorithms and ad systems for revenue.
- That dependence makes their audience and earnings effectively owned by platforms, not creators.
Budget Against Annualized Revenue
- Treat unstable monthly ad revenue as an expected pattern and budget using annualized income.
- Divide your projected annual revenue into equal monthly allotments to smooth spending.
Chubbies Shows Seasonality Management
- Marc describes Chubbies' seasonal revenue to illustrate uneven cash flows.
- They built operations to handle peaks without oversizing staff for slow months.