Some companies are getting ready to use their data. Some businesses drive growth by using it in parts of their operation. In this podcast, we speak to a business that's milking their data for everything they can get. The Modern Milkman is on a mission and they are proud to call themselves a data-driven business. James Renshaw (the CTO) and John Hughes (Data warrior) at The Modern Milkman join us in this podcast to share their stories and tech-leading efforts. The Modern Milkman, a wonderful, fun business, brings the milkman service tradition into the 21st century with tech and modern-day data analysis, with a planet life-affirming mission to eliminate plastic. That's right! A business built on the grounds of doing something wonderful for all of us and thrive at the same time. Key takeaways from the podcast are: • How the morning milkman service is modernizing • How driving the business with data in the driving seat can create a sharp and nimble edge of business dexterity • Holding your workforce with care and considering their future and career growth create a high-performing business team for an all-around win/win. Our Guest: LinkedIn: James Renshaw https://www.linkedin.com/in/james-renshaw-02a879a/ Website: https://themodernmilkman.co.uk/ Twitter: https://twitter.com/ModernMilkman_/ Intro and background music: Craig MacArthur - Power Shutoff (https://www.youtube.com/watch?v=x74iB_jtauw)