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The Accomplishment Podcast with Sir Michael Barber
Insight 5: Sue Campbell - Vision and Leadership
May 15, 2023
Baroness Sue Campbell discusses her battles for top leadership in women's football, emphasizing the need for vision. She explores building a world-class team and the impact of transitioning to a professional league on coaching and team unity.
05:25
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Quick takeaways
- Vision and leadership are crucial in building successful teams in women's football.
- Having a clear strategy and goals, along with exceptional leadership, are key in developing women's football.
Deep dives
Creating a Clear Vision and Strategy for Women's Football
When the speaker first started at the FA, they noticed a lack of strategy and structure in the women's game. They emphasized the importance of having a clear vision and goals for increasing participation, growing the fan base, and developing the women's professional game. They also highlighted the need for a detailed and slow process to build a world-class team. To achieve this, they aimed to manage a multi-disciplinary team consisting of individuals who understand elite women players, rather than those who have primarily worked in the men's game.
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