

Wicked, Hot Wheels drive sales as Mattel preps price hikes
May 6, 2025
Mattel is hiking prices in the U.S. to tackle tariff challenges while experiencing a sales surge in Dolls and Vehicles. Google aims to break into Hollywood with its ambitious film and TV production initiative. Rite Aid is facing tough times with yet another Chapter 11 bankruptcy filing. Meanwhile, market trends highlight the impact of acquisitions and economic shifts, including a notable merger vote and significant upcoming economic events.
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Mattel's Tariff Mitigation Strategy
- Mattel plans to offset tariffs by increasing prices in the U.S. and diversifying supply chain away from China.
- They paused full-year guidance due to uncertain tariff impacts and emphasized pricing actions for the holiday season.
Google's Hollywood Ambitions
- Google launched 100 Zeros, a film and TV production initiative partnering with Range Media to support projects beyond YouTube's original content.
- The goal is to fund and sell films and TV content to traditional studios, not mainly to promote Google's products or YouTube distribution.
Rite Aid's Second Bankruptcy Filing
- Rite Aid has begun a second Chapter 11 bankruptcy due to economic downturn, tariffs, and supplier cost increases.
- The company is seeking nearly $2 billion in financing and plans job cuts at its headquarters.