Intentionally Blank Young Adult Publishing Vs Adult Publishing w/ Brandon Mull — Intentionally Blank Ep. 169
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Aug 28, 2024 
Brandon Sanderson, a bestselling author known for his epic fantasies, and Brandon Mull, celebrated for his children's literature, delve into the vast differences between young adult and adult publishing. They share candid tales of navigating feedback from editors, revealing how emotional the editing process can be. The duo discusses balancing artistic integrity with commercial demands and their experiences collaborating with publishers. With humor, they explore the challenges faced when transitioning beloved stories into trilogies and the impact of market trends on publishing.
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Nicer Editors in YA/MG
- Young Adult (YA) and Middle Grade (MG) editors provide gentler feedback than Adult editors.
- Adult editors can be abrupt, sometimes simply writing "do better" on manuscripts.
Schools and Libraries in MG
- Schools and libraries play a significant role in MG book discovery, unlike Adult publishing.
- MG books are often handed to children by adults, while YA readers seek books independently.
Sanderson's Brand Strategy
- Brandon Sanderson strategically built his brand around the Cosmere to avoid genre pigeonholing.
- Publishers often discourage genre-hopping, making it crucial for authors to establish a broader brand.