

The Roblox Economy
Aug 4, 2021
Industry experts Kavita Kanetkar and Dmitri Essiounine discuss Roblox's virtual economy, focusing on GDP, user-generated content, virtual currency evolution, and economy engineering to drive innovation and collaboration within the metaverse.
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Dmitri's Early Game Development
- Dmitri Essiounine built games like Barmiman and Tron in Java, finding it challenging.
- He discovered Roblox and wished he had it as a kid for easier game development.
Roblox's Virtual Economy Focus
- Roblox's virtual economy prioritizes GDP growth and developer success over immediate revenue.
- They focus on creating tools and a platform for developers to create engaging experiences and earn money.
From Pre-roll Ads to Native Integration
- Roblox previously used pre-roll video ads but removed them to improve user experience.
- Their virtual economy now supports native brand integration within the platform.