Finding Market Fit: Marketing Leaders in Tech Strategic readiness, persona development, and the important considerations of a Go To Market strategy | Mary Sheehan (Adobe, Google, AdRoll)
- The core components of a Go To Market Strategy
- Splitting up different launch tiers
- Audience persona definitions
- Defining positioning across multiple teams
- Why it's important to derive shared goals
- The 10% internal communications rule
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Where to find Mary:
The Pocket Guide to Product Launches
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Where to find Patrick
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(2:28) The main components of a Go To Market strategy
(4:10) Variables to consider before launch
(6:59) When to separate the shipping moment and the launch moment
(9:22) Defining the different launch tiers
(14:09) Examples of the different tiers
(18:05) Developing personas and jobs to be done to define target audiences
(23:55) Getting the right group together to develop customer journey mapping
(26:12) Ensuring the right teams are represented
(27:01) The right way to approach positioning
(30:50) Partnership with the product team at the earliest stages of development
(33:58) Goals, metrics, and effectiveness
(37:29) Using a northstar goal to inform downstream KPIs
(40:30) Shared goals and outcomes across teams
(42:20) The 10% rule and an internal go to market plan
(44:19) Where to find Mary!