This week’s episode is a delicious conversation with Jordana Rebner, the VP in culinary development at Goodfood — a Canadian online grocery, home meal and meal kit company. Unsure of what kind of career Jordana wanted to pursue after her studies, she enrolled in cooking school, and the rest is history. She carved her way through a typically male-dominated industry and earned her stripes in fast-paced restaurants and in food manufacturing. Enticed by an exciting new formula on the market, she then took a leap of faith and transitioned into a new role at Goodfood. Jordana is now responsible for creating all of the delicious recipes Goodfood has to offer today. In her new role of VP in culinary development, Jordana quickly overcame the unique challenges of the job; this included identifying what kind of recipes Goodfood members liked, working within produce availability and seasonality constraints and creating menus with exciting levels of flavour and variety.

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This episode is brought to you by Goodfood. Goodfood makes it ultra easy to try new food and flavours with same-day delivery. Choose between their restaurant-quality meal kits, ready-to-eat foods and quality grocery selection which gives you access to fun and healthy meals whenever you want. Visit makegoodfood.ca to learn more about how to get farm-fresh ingredients and chef designed meals, delivered to your door, fast.

This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support!

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Jordana Rebner | VP, Culinary Development, Goodfood | Elevating The Food Experience With a New Formula