The Salesman.com Podcast

Fatal Cold Email Mistake That’s DESTROYING Your Sales

9 snips
Mar 28, 2025
Learn how to stop triggering the "salesperson alarm" that turns off potential clients. Focus on your prospect's challenges, not your product, to improve your cold email success. Discover the pitfalls of obnoxious follow-ups and how building authority with social proof can enhance credibility. Get insights on targeting the right person at the right time to boost your outreach effectiveness. Plus, a proven email template is shared to make your messages resonate better and convert more leads into meetings.
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INSIGHT

Salesperson Alarm Blocks Conversation

  • People instantly reject anyone who triggers the "salesperson alarm."
  • That alarm blocks useful communication even when help would save time.
ANECDOTE

Mall Example Of Instant Rejection

  • Will uses a mall-employee story to show instinctive rejection of salespeople.
  • Even helpful gestures get refused when the salesperson alarm is triggered.
ADVICE

Make Emails About The Prospect

  • Avoid making cold emails about your company, product, or awards.
  • Focus every message on the prospect's problems, desires, and goals.
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