The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)
Dec 16, 2024
Jonathan Courtney, Co-Founder and CEO of AJ&Smart, shares powerful insights into lead generation without relying on social media fame. He introduces the 'Dream 100' strategy, emphasizing targeted relationship-building with key influencers in your niche. The 'Canvas Strategy' highlights the importance of delivering value first in outreach efforts. Jonathan also discusses engaging in paid communities and strategic gifting as tools for long-term connection. These innovative tactics pave the way for substantial business growth beyond traditional influencer marketing.
50:00
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Quick takeaways
- Utilizing the Dream 100 strategy allows businesses to strategically target key individuals who can directly connect them with their ideal audience.
- Engaging in communities where your target audience resides fosters authentic connections by providing valuable insights without the need for overt self-promotion.
Deep dives
Utilizing the Dream 100 Strategy
The Dream 100 strategy involves creating a targeted list of individuals or organizations that already have access to your desired audience. By identifying key players who are engaged with potential customers, one can leverage their networks for exposure. For instance, a startup might seek web design clients by approaching people in entrepreneurship communities or relevant platforms. This method not only fosters opportunities for partnership but can also lead to substantial traffic and client acquisition more effectively than traditional advertising methods.
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