The Pursuit of Scrappiness How Revolut Hacked Growth With No Budget: Guerrilla Tactics, Partnerships, and Product-Led Virality (INSIGHT #18)
This is an insight from our previous conversation on growth hacking and building Revolut customer acquisition early on:
- You can grow fast without budget by trading value with the right partners.
- Putting your product where people already are makes them more likely to try it.
- Local, targeted efforts work better than big, generic marketing.
- It’s more important to get people using your product than just seeing it.
Andrius Biceika is a non-executive director at Revolut. He was one of the early employees and has held many leadership roles at Revolut. Prior to that he did stints at such well known Lithuanian companies as Citybee and Transfergo.
Listen to the full conversation with Andrius here on Episode 120:
- Link to Spotify
- Link to Apple Podcasts
- https://www.pursuitofscrappiness.co/episodes/120-andrius-biceika
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