Own Your Business How to Attract the Right Clients
Jan 13, 2025
This discussion challenges the conventional notions of success in the wedding industry, highlighting the diverse interpretations of both luxury and ideal clients. The speakers share strategies for identifying and communicating with different client avatars, emphasizing the balance between ambition and realistic expectations. They explore the importance of adapting client profiles based on market trends and fostering sustainable growth while attracting high-quality clients. Personal anecdotes add depth to the conversation about navigating challenges and enhancing business practices.
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Multiple Versions of Success
- Success in the wedding industry has many versions beyond the ultra-luxury model often sold as the only path.
- Ideal clients vary, and identifying your unique version is key to building a business you are proud of.
Marathon Client Calls Anecdote
- Sam Jacobson endured back-to-back client calls for nine hours with only bathroom breaks and a little beef jerky.
- After this marathon, playing the Rocky theme song helped him celebrate the intense work day before collapsing.
Focus on Activities Over Goals
- Focus on business activities that increase website traffic, inquiries, and bookings, rather than only setting goals.
- Dial in your sales process with discovery calls and proposals to convert inquiries into clients.