Intelligence Squared How to Lead a Sustainable Business and the Future of Fashion
Sep 3, 2021
In this engaging conversation, Victoria Prew, CEO of Hurr and the UK’s first peer-to-peer fashion rental platform, shares insights into revolutionizing the fashion industry. She discusses the concept of the 'guilt-free' shopping model and how technology drives the circular economy. Victoria emphasizes the importance of sustainability amid fashion's evolving landscape, tackling challenges in supply chains and consumer engagement. With a focus on inclusivity and innovation, she underscores the need for businesses to adapt to new consumer demands for sustainable practices.
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Selfridges Partnership Success
- Hurr's partnership with Selfridges started with a pop-up shop.
- In the first two weeks, every dress was rented, legitimizing the business.
Generational Differences in Rental
- Hurr's online platform attracts Gen Z and Millennials, driving sustainability.
- The physical pop-up shop attracts an older demographic, broadening their reach.
Key Elements for Fashion Rental
- Combine technology, circular economy principles, and peer-to-peer aspects for success.
- Tech enables scalability, circularity promotes responsible consumption, and P2P fosters community.