SAP's Intelligent CX Vision with Geert Leeman | Cloud Wars Live

SAP's CX Transformation

The Big Themes:

• SAP's intelligent CX: SAP intelligent CX aims to move away from the traditional front-office and back-office distinctions and create a unified system that optimizes every touchpoint in the customer journey. It involves collecting and leveraging operational data, adopting a composable and hybrid strategy, emphasizing personalization, and infusing AI at every step to enhance customer interactions and loyalty.
• Holiday trends: Holiday trends reveal an uptick in average order value, while consumer behavior shows a shift from an average of nine purchases to eight this year. Shoppers are expected to streamline their holiday purchases to around four to five stores, focusing on higher-value products with a bit more emphasis on savings. Timely relevance, personalization, and smooth interactions are crucial, as consumers are quick to disengage if the shopping experience feels awkward or lacks relevance.
• Automotive and utilities: In the automotive sector, there is a significant shift from traditional dealership models to a direct-to-consumer approach, transforming cars into "stores on four wheels." Concurrently, within the utilities industry, collaborations with entities like Duke Energy exemplify the use of real-time data to gain insights into energy consumption patterns. It focuses on 24/7 availability, personalized services, and proactive communication.

The Big Quote: "I would highly recommend to any customer experience leader on the planet to really once try to pick up the phone and get something arranged. It should be the life lesson for all of them, whether you're utilities or in automotive, retail, or CPG [consumer packaged goods]."