Can rethinking something as fundamental as market segmentation unlock new performance gains in hotels? Joe Pettigrew, Group Chief Commercial Officer at L+R Hotels—one of the world’s largest privately held hotel investment and operating groups—thinks so.

Takeaways:
• Hear how L+R Hotels is standardizing PMS, RMS, and CRS across 100+ properties to unlock scale, consistency, and better reporting.
• Learn why Pettigrew believes benchmarking intelligence platforms like CoStar, Amadeus, and Lighthouse matter more to revenue success than any single operational system.
• Discover why stablecoins and AI discoverability could reshape payments, loyalty, and how hotels appear in future travel searches—insights most hoteliers aren’t yet preparing for.

While most industry conversations fixate on personalization, Pettigrew argues it’s overrated—with limited returns compared to getting the fundamentals right in segmentation, benchmarking, and tech consolidation.

Don’t miss this rare inside look at how one of the industry’s most sophisticated ownership groups is thinking about technology. Subscribe to Hotel Tech Insider for more conversations with leaders shaping the future of hotels.

CCO of L+R Hotels on The Future of Segmentation Strategies