The Smart Passive Income Online Business and Blogging Podcast

SPI 802: A Reaction to ConvertKit's BOLD Business Moves

Jul 12, 2024

Discussing ConvertKit's rebrand to 'Kit' and new features like the app store and free newsletter tier. Insights on the impact of the changes for users. The importance of community involvement in the rebranding process.

17:53

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Episode notes

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Quick takeaways

ConvertKit rebranded to 'Kit' with a focus on scalable tools for individual creators.

Introduction of an app store, visual automation tools, and a free newsletter plan by ConvertKit.

Deep dives

New Brand 'Kit' Announced by ConvertKit

ConvertKit, a long-standing platform for creators, introduces a significant rebrand to 'Kit.' The company reveals a shift in focus towards providing scalable tools tailored to individual creators' needs. The rebrand is accompanied by the launch of an app store allowing developers to expand the platform, enhancing user flexibility and functionality.

Intro

4min

Discussion on ConvertKit's Studio Transformation, App Store Launch, and Rebranding Process

12min

Discussing the Rebranding Process of a Company with Community Involvement

5min

#802 The creator economy is bigger than ever but also more complex than it used to be. That said, this ConvertKit update is the perfect example of a brand continuing to evolve and keep up with out needs. As a long-time user and advisor for the company, I'm excited to see what's next! You might have heard, but ConvertKit is rebranding to Kit. This is more than just a name change, though. They're launching an app store to supercharge how we use their platform. Kit will also come with next-level analytics and performance improvements. Of course, ConvertKit's Creator Network is also a massive part of this announcement. This is the number one tool I use to grow my Unstuck newsletter and how I get hundreds of new subscribers daily. But that's not all. ConvertKit is introducing a free tier for newsletters with up to ten thousand subscribers. Go to SmartPassiveIncome.com/convertkit to sign up! [affiliate link] Show notes and more at SmartPassiveIncome.com/session802.

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