This week we sit down with B2B BoFu content expert Lashay Lewis, who shares her strategy and secrets of a Bottom of Funnel Content Strategy that converts and captures demand.

She unveils the intricacies of tailoring content to drive conversions, providing practical strategies to nurture prospects effectively at the final stage of the buying journey.

Tune in and learn:

+ techniques for measuring and optimizing the impact of your Bottom of Funnel content

+ how to create compelling content that resonates with late-stage prospects

+ strategies to align your sales and marketing efforts for cohesive funnel progression

This episode is a must-watch for marketers aiming to refine their Bottom of Funnel strategy and drive meaningful engagement that converts. Transform your approach and witness the power of targeted content in action!

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:03:30 Unveiling the Power of SEO in B2B

00:07:00 Crafting Your B2B Narrative

00:10:30 The Secret Sauce: Bottom of Funnel Content

00:14:00 Fine-Tuning Your BOFU Approach

00:17:30 Key Strategies in BOFU Optimization

00:21:00 Aligning Content with Sales Goals

00:28:00 Measuring Content Success

00:35:00 Sales and Marketing: A Symbiotic Relationship

00:38:30 Advanced Techniques in BOFU Content

00:42:00 ROI Maximization Strategies

00:45:30 Content Scalability Secrets

00:49:00 Unlocking New Opportunities with Content

00:52:30 Driving Engagement: Next-Level Tactics

01:03:00 Recap: Key Takeaways

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E122 - The B2B Playbook

#b2b #b2bmarketing #bottomoffunnel #contentstrategy #demandgeneration

#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Noah Hawley, Emma Seligman and Sofia Coppola on The Treat