Brad Redding (Connect on LinkedIn and Twitter) discusses the benefits, challenges, and responsibilities of owning and managing your own Google Tag Manager Server-Side container. Plus learn about server-side tracking alternatives to GTM.
-----
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Show Notes:
(00:30) - Difference of web vs server-side container
(03:45) - Benefits to server-side containers
(10:40) - Your responsibilities of owning a server-side container
(15:30) - 4 alternatives to GTM server-side container (for server-side tracking)
(18:00) - Pro's and Con's
-----
Links:
https://www.getelevar.com/
https://www.getelevar.com/guides/server-side-tagging/overview/
Conversion Tracking Playbook