Researching with your own users means you have to make some special considerations. When was the last time they used your product? Where are they in the funnel? When was the last time they participated in a research session with you?
We chatted with Chad Aldous, Head of Design and Co-founder of Rentable (formerly Abodo), an apartment listing company, about how he and his team handle research with their own users. He chatted with Erin and JH about doing continuous and one-off research projects, how he chooses the right users to talk to, and how he creates great research invites that get results.
