EP35: The Creator Economy - Building a Brand With Influencers & Affiliates

Feb 20, 2025

Discover the evolving landscape of the creator economy, where follower count takes a backseat to genuine connections. Explore the vital differences between creators, influencers, and affiliates, and hear how micro-influencers often drive greater ROI. Real-world examples, like Mr. Beast and Domino's Pizza's bold marketing tactics, illustrate the importance of authenticity. The hosts share insights on building long-term partnerships and the challenges creators face as they transition into brand owners. Tune in for valuable strategies to elevate your influencer marketing game!

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ADVICE

Prioritize Alignment over Followers

Prioritize partnering with creators who genuinely align with your brand's mission and values.
This targeted approach yields better results than chasing large follower counts.

INSIGHT

Engagement over Followers

Follower count is becoming less relevant for influencer marketing success.
Engagement, impressions, and audience alignment matter more, especially with micro-influencers.

INSIGHT

Creators and Distribution

Creators often possess a significant advantage in brand building due to their established distribution channels.
They have already cultivated an audience and community.

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