Defining and Developing the Perfect Content Strategy for Your Brand

Interview with Freelancer of the Month Mindy Morgan Avitia - Upwork Freelancer and Founder of Grow Wild Creative

Mindy is a content strategist and writer who specializes in complex, social impact B2B companies. She collaborates with individuals and businesses to create content strategies that increase revenue, strengthen brand positioning, and foster long-term relationships. Tune in to listen to her tips on how to achieve a successful content strategy and overcome the challenges that face content marketers today.

What's On The Menu:

• Why robust marketing is incomplete without honing your writing and focusing on content
• Tips for writers to create non-branded, searchable content to attract unfamiliar readers
• Measurable goals to realize a fruitful marketing strategy
• How Mindy assisted an impact-driven eCommerce site become thought leaders in their industry
• Competitor analysis in the content industry
• Tips for writing high-quality long-form content