The events of 2022 have emphasized the need and growth for truly decentralized, Web 3 solutions. However, the success of Web3 solutions is heavily reliant on community, which is largely driven by marketing. So, it was a pleasure to sit down with Massimo Moretti (CEO and Founder of Signvm accelerator) and Dom Castley (CMO, Sygnum) to understand what it takes to build a successful brand in Web3. We explored questions like:
- What are key factors for growth in web3? What's different from the traditional world ?
- Why is community in web 3 so strong, and how do you build it?
- What are newer aspects to growth in web3, like metaverse presence, Discord, lens and airdrops?
- What role do traditional social media and paid media continue to play?
- What are easy mistakes to avoid, but people don’t often do?
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The Crypto Explorer - by Sygnum Bank AG