Nathaniel Yim: From Broke Founder to B2B Builder, Logistics Lessons & Why Human Creativity Still Wins – E639

Nathaniel Yim, Founder of Nila Studios and former Co-Founder of Janio, joins Jeremy Au to share how he went from a fresh graduate to leading one of Southeast Asia’s fastest-growing logistics startups and later building a B2B marketing agency. They discuss how to earn trust in a mature industry, why human creativity remains vital in the AI era, and what resilience looks like when founders face real hardship. The conversation highlights lessons on credibility, adaptability, and building lasting value through learning by doing.

03:14 Startup leap over job offers: Right after graduation, Nathaniel turned down stable job offers to co-found Janio with friends after one pivotal conversation that reshaped his career path.

07:55 Cracking Southeast Asia’s logistics puzzle: Janio built a software-driven, asset-light platform to integrate fragmented cross-border supply chains and navigate customs.

14:22 Reverse logistics as a new frontier: He explains why product returns remain one of the region’s toughest and least profitable challenges in e-commerce logistics.

18:36 Wearing every hat as a founder: Nathaniel evolved from marketer to sales and operations leader, even managing warehouses to improve efficiency and execution.

23:48 Building credibility from zero: Without industry experience, he earned trust through partnerships, educational events, and consistent public storytelling.

28:55 From internal team to agency: After struggling with external vendors, he built Janio’s in-house marketing team, which later inspired his current venture, Nila Studios.

35:40 Defining bravery through scarcity: Nathaniel recalls surviving with only a few dollars before Janio’s first funding, learning that progress, not comparison, sustains founders.

Watch, listen or read the full insight at 

https://www.bravesea.com/blog/nathaniel-yim-startup-grit-growth

Get transcripts, startup resources & community discussions at www.bravesea.com

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